If you want to start a fundraising campaign and do not know how to do it, do not worry, because here there are some tips that will be useful when you want to capture the attention of donors; as well as we will show you how to boost your crowdfunding in social networks.
How can you do fundraising?
The first thing you should know is that images are very important, since they can make the difference between the success and failure of a fundraising campaign. Sometimes some campaigns are limited to sharing a single image, but the truth is that the more images you share, the more effective your fundraising campaign will be. Keep in mind that these images will tell a story, which will generate compassion and motivate action. Based on this we give you the following tips:
The quality of images
Taking into account the impact that photographs have, then you should focus on getting good quality images that are sharp, have good focus and lighting. But besides this, it must be an image that allows you to summarize everything you want to convey, so the main thing is that the cover image clearly shows the beneficiary.
Remember that on the Internet people search and read quickly, so it is important that you focus on an image that captures the attention for a few seconds. That will be more than enough to be successful; having an image that makes the Internet user stop for only 3 seconds will greatly increase the probability of making a donation.
Constant publication
It cannot be denied that donors are attracted to photographs; especially those real and well-captured images that will allow you to obtain a greater probability of success in your campaign. The more images you have, the better the results will be. Having at least 5 images will be very beneficial for your cause, because no matter how good campaigns are, those having only 1 image are not so successful.
Also, you must keep in mind that the images must be different, it is not about sharing the same scene from different angles, it is about showing the same cause, but different days or different beneficiaries (in case there is more than one).
Similarly, through images you can try to tell a story as if it were several slides where you want to show a beginning, the development of the situation and the expected end, which will be a reality thanks to the contribution of donors. Best of all, allow Internet users to share them on social networks, because by capturing their attention, they may share it on their social networks and this will further increase the amount of donations.
Keep your donors informed
Many donors like being informed about the process of the cause, so it is best to keep the page updated with new images to continue capturing their attention. Show that what you have done has worked and that best of all is that you can continue to help.
Although at the beginning of any fundraising campaign the images will be a little scarce, as time goes by you will be able to upload new images to the web page or social network, among which you should highlight those photos taken at the events of the campaign. You can also share photos of some of your followers (always with their authorization).
Today communications have an incredible reach, so transparency comes first. Don’t hesitate to show images of the achievements made thanks to donations. It is best to show the amount of funds received and what you are doing with it.
Add special days
This method allows you to boost any fundraising campaign. Think of a date that could be special: it could be related to the age of the beneficiary, the day the campaign started or a specific date that commemorates something related to your campaign. For example, you could ask people to donate $10 every 10th of the month in honor of the day the campaign was started. It’s not about setting a limit, but looking for a fixed, consistent donation.
What should you avoid in a campaign?
To be successful in a campaign, it is best that you show real content, since it must be about a real cause. For this reason, it is very important that you have the authorship of the photos you share, that is, they must be taken by you or someone in charge of it. Although you can use photos from an image bank such as pixabay, it is also true that this type of images, despite being of excellent quality, will not allow you to generate a relationship with potential donors, since they are not really from your cause and if someone sees them somewhere else, you will lose credibility.
On the other hand, you must make sure that the photos shared are appropriate for the whole family, and that no censorship is necessary.
