If you want to support a specific cause, but you don’t know how to collect donations for a cause, don’t worry, just take into account some tips and you will see how the money will gradually arrive and your cause will start to gain benefits.
Whether it is a close beneficiary or you simply want to help a community or a specific group of people, you must be clear that everything is a matter of planning and doing things the right way. So, it is worth spending a little time in order to get the expected results.
How can you raise donations for a cause?
The first thing to keep in mind is that you should capture the attention of potential donors so that they are moved or excited by your campaign and decide to be part of it by supporting it. But, how can you achieve this? The first thing you must keep in mind is to be transparent, that is, the idea is that donors can know a story: who are the beneficiaries? What will be done with the money raised? Is there a goal to achieve? These are basic questions that every donor will want to know and you must show their answers beforehand.
Keep in mind that nowadays online donations are the main source of fundraising. Therefore, there is nothing better than having a web page where you show this and other data. In this way, the main thing is that you focus on a short text that goes straight to the point and explains clearly and directly what it is. In addition, you should take the images into account.
Imagine the impact that a short text together with an image saying more than a thousand words can have. Undoubtedly, this will attract the attention of many donors which represents a lot of money for the cause you are supporting. But besides that, it is worth knowing the types of fundraising campaigns so that you know what you have to take into account to reach your target audience.
What are the types of fundraising campaigns?
- Capital campaigns: focus on specific causes or projects, for example, the construction of a new branch office. Generally, they focus on raising money in the short term.
- Giving Tuesday: this is a worldwide event that takes place on the Tuesday after Thanksgiving Day in the USA, considered a day to donate, so many people choose this day to collaborate with social causes.
- Sending text messages: its popularity is increasing. Donors have the option to donate by text message through their cell phones, and the ease attracts a large number of donors, including the youngest ones.
- Online fundraising: emails, social media, websites, Google and social media ads are used. Evidently, it only happens through the web.
- Peer to peer fundraising: a good method to personally involve your potential donors. Once you find donors, you should motivate them to tell the story of your foundation to their acquaintances, share it through social networks and, in short, donors will be a means of dissemination.
- Crowdfunding campaigns: this is one of the most popular campaigns, since it is a mechanism in which projects are financed thanks to the dissemination of information through new technologies, such as the use of social networks, it is almost impossible not to be moved after a Facebook post where you see entire families affected by a disaster.
The most important thing about each of these campaigns is that a large sum of money is not always necessary. Just by donating $5 or even $1, as they are constant donations, they can represent a large sum of money that can figure out the situation of those in need.
How can you leverage donations for a cause?
When you want to boost the amount of donations, it is worth considering:
- Facilitate online donation: many people are on the internet, and if they see your campaign and have the opportunity to click on pay immediately, then there is more chance of getting donations, as the idea is to facilitate this process to your donors.
- Consider recurring donations: you can ask your donors to contribute a value each month and have that value automatically charged to their credit card. This makes payment even easier and therefore increases the number of donations.
- Show the impact of the donation: set goals and every time they are reached do not hesitate to show that achievement through images on your website and social networks. For example, you can build a school… Remember to send a thank you to your donors, it can be through their email and keep them informed of each achievement, no matter how small it may be.
- Pre-launch: before starting your campaign, first inform your potential donors about what is to come, for example, it can be through email. In this way, you invite them to participate and spread the word. Then, when the big day comes, there is a better chance of a higher turnout.
These are just some of the tips you should keep in mind to boost your campaign’s donations, but the most important thing is to make the most of social networks.
Keep in mind the amount of time your potential donors spend on each social network and the positive impact this can have for your campaign. So, don’t hesitate to mark a presence on the most popular ones, such as Facebook and Instagram, from the moment you start your campaign to every single post. Best of all, all those likes, along with all the times each post is shared, will give you an incredible reach.