If you have a business, you must keep in mind that a good advertising strategy is the key to success. Despite having the best product, if you do not catch the eyes of your potential customers, then you cannot reach your full potential.
But the truth is that advertising has been innovated, giving way to something that goes a little further, that is, marketing. This is a methodology that will allow you to reach the true potential of your business. So, this time we will show you how to choose a marketing agency for your business and thus you can boost your sales and begin to appreciate the profitability of your venture.
Google Ads, how can you choose the best agency for your SEM positioning?
Google Ads are those sponsored ads, also known as SEM positioning, which appear along with organic searches, but in the first results, which allows you to capture the attention of potential customers more efficiently.
That is why we will show you what you should take into account when you want to hire this service, which offers excellent results if it is applied in a professional way:
The agency you hire must be a Google Partners agency.
An agency that is part of Google Partners guarantees that Google will consider it as a good option. But how do you know that the agency you hire belongs to Google Partners? You’ll know by looking at the badge on their website, which is usually evident at the top, middle or bottom of the home page.
If an agency belongs to Google Partner, it means that at least one of its employees has an AdWords certificate, thus being considered an expert in the field. On the other hand, the agency must have experience in campaigns where it proves to be an AdWords expert. Best of all, these agencies have advice from Google, so you will have greater trust knowing that behind these professionals, Google is supervising that everything goes well.
Personalized service
When it comes to Google Ads, it is a very personalized service, because each campaign is different. So, when you see a website with a table of prices, it means that it does not have much experience in the area and if you are looking for experts in the area, then these would not be the best options.
For this reason, a good agency specialized in Ads will be in charge of studying your particular case; thus providing personalized service by analyzing your sector and competition before offering a proposal. In fact, in the event that Google Ads is not the most convenient for your business, they will tell you and indicate which would be the most convenient strategies.
Follow-up of campaigns
It must be kept in mind that a Google Ads campaign is very dynamic; therefore, far from being forgotten, a good agency will be in charge of monitoring the campaigns in order to reach the desired result, since during the course of the campaign it will probably be necessary to carry out some necessary changes to optimize it.
From time to time, the agency should be in charge of reporting the results obtained (including conversions, metrics, ROI…).
Top 5 Google Partner Agencies
NeoAttack
It is a recognized agency that has been in charge of generating excellent Ads campaigns by capturing the attention of the target audience and attracting traffic to the websites it focuses on. So, if you want your website to be visible, this is a good alternative that has experience in the area.
The optimization and monitoring of campaigns are performed by this agency without inconvenience. They design and develop exceptional landings pages in order to obtain as a result profitable campaigns that meet the expectations of its customers.
BlackBeast
A differentiating feature of this agency is that it understands the needs of customers when they want to obtain online visibility, since every company needs to have a good web positioning in order to monetize their business by having as many users or leads as possible.
This is an ideal option for SMEs and large companies, offering excellent value for money. On their website you can quickly find the information you want, as well as some of their rates and strategies to get an idea of their work style.
DigitalMenta
This agency is specialized in large digital campaigns, so it has become known thanks to its excellent results. All this thanks to its good level of study and knowledge in the area along with the attention it dedicates to know the requirements of each particular client. In this way, this allows the agency to create good strategies.
Online ZeBra
This is one of the best options when you want to boost your online sales. This is a young team that is characterized by its creativity when it comes to marketing strategies. Their extensive experience in the online advertising sector, along with their team of Google certified consultants, offer an analysis and optimization focused on achieving the required goal.
Poliedric
It is a very well-known agency in Barcelona thanks to the excellent results of the campaigns it has managed. This agency has allowed the companies that have hired it to reach their maximum level of visibility. If you are looking for creativity and effectiveness, this is a good option. It also has affordable rates so it is the ideal choice if your budget is not very high.
If you are thinking of hiring a marketing agency, there is nothing better than those specialized in Google Ads so you can get exceptional results in each campaign.
